Wondering how our bars lather like liquid?

All shampoos contain an ingredient called a surfactant. This is a cleansing agent which produces the foam and creates a thick lather. Many high street brands contain an inexpensive, commonly used foaming agent called sodium laurel sulphate.

In place of a sulphate based surfactant, our bars contain a very mild, solid cleansing base (surfactant) which is naturally derived from coconuts, specifically coconut oil. This ingredient is readily biodegradable, takes fewer processes to be manufactured and is high-foaming in both hard and soft water. 

This innovative formulation delivers a dense, creamy lather which is mild to the skin, non-drying and provides softness and manageability.