A note from founder, Suzi Baker

Me instead. was born out of my desire to choose plastic free shampoo without having to compromise on results. All of the shampoo bars I had tried did not feel luxurious and left my long, thick hair coated in unpleasant residues whilst failing to produce a rich, creamy lather.

I wanted to create a modern, effective, simple and cleaner alternative for all walks of life which made making the switch to plastic-free haircare simple. This meant making absolutely no compromises on shiny, glossy and healthy looking hair in the process. 

I feel passionately that the finished product rivals my go-to premium liquid shampoo and I’m excited to be working closely with my team to develop a wider range of haircare and cosmetics using the latest most sustainable raw ingredients available today. 

By choosing me instead. you are helping to reduce single use plastic consumption, contributing to a better future for yourself and future generations.